Saturday, July 11, 2009

Benefit of Doubt

Woman by a hovering question mark

Are you a newcomer to internet marketing? If you joined social networking sites and tried several activities that haven’t resulted in new business growth, you might be wondering if the time you’re spending online is justified. Doubt is good! It lets you know there’s still more to understand.

Take for instance, the power of a blog post. You know industry secrets about your business (drawbacks, benefits) that if shared, can help others make informed decisions or smarter choices. When you take time to post a blog, not only do you bring helpful content to members you build positive awareness about you and your business. Trouble is, most people stop short when blogging on social networking sites (somewhat like a sales rep who gives a great presentation, but leaves without attempting a close.). They forget to lead people back to their own website or company blog. Without a plan, time spend online can seem like a distraction rather than a tool.

Online opportunity is before you;
let the benefit of doubt provide the reason you take it.

If you're a Metrowest Boston business owner, visit the MET Group social networking site to learn the ropes of social networking online.

Monday, June 29, 2009

Easy way to download an online video



Tuesday, June 16, 2009

Promotional Gift Cards



Looking for a clever way to donate an item to a raffle?
These ideas might be helpful.

Promotion items: Company shirts, hats, cups, movie tickets, free consultation, company gift certificate, free admittance tickets, dinner for two, etc.

Don't have company gift certificates?

Contact the PVOS Office - cards designed and printed in-house.

Equipment produces high-quality full-color cards.


Just added my library (at least 449 books, so far) to Google Books. What Google lets you do is search the copy within the books. So if you remember a certain phrase you read in one of your books - you can search for the phrase - and easily find the book you're looking for.

http://books.google.com/books?uid=15053748215769846388

Most of my collection include: Graphic Design, Typography, Videography, Photography, English, Speaking, Business, Computer, Customer Services, Marketing, Writing, Advertising and the like.

This way if I'm interested in seeing all my photography books, I can type a search for "photography" and up will come any book with that word in it.


---------------HOW I ADDED MY BOOKS-----------------

I have a Voyager scanner at my desk (hand scanner you see at stores that reads barcodes). Each time I buy new books, I scan the barcode into a software package I purchased called "Bookcat." What the software does, is go out to the web and pull down the book data to add it to my database. It not only gives the title, author, publish info, it also gets the cost of the book, the current value of book (great for insurance purposes) and the cover image.

So I had these already scanned in the program. In order to get them into the Google Books, I just took the column of ISBN numbers from the database I already had and copied it to Google Book's import screen. Presto - I've a good start to my online library.

Wednesday, June 10, 2009

Social Networking - MET Group Style

Exchanging Information
(As the organizer of the Metrowest Exchange Team (MET Group) - an online, community-based networking site for local business owners - This post is to help members figure out why and where to start networking online.)

Opening the Social Networking Door

Don’t go in with blinders on. Scan the room and identify who is around you. A little pre-assumption can help you determine expectations; yours, other members and the group as a whole. Investigate! Who might be a good fit for your business, which are excellent referrals, possible mentors, target clients, able competitors, interesting friends, annoying enemies, helpful experts, eager novices, etc. Take some time to see who is in the room with you. This will help you get comfortable in the group, and it will stimulate ideas on how you can participate.

Pretend you're live and in person

It’s not enough to be listed as a member in an online group; you have to approach it as if you were standing in the room with the person. Look around. What do you see that strikes your fancy? Is there a nice photo on the wall? Is there an interesting statue on the bookcase? If so, make a comment, ask the member about it. You can be sure, that if someone took time to upload a photo to the site, it’s a good chance that photo has some value or meaning to the person. You can bet they are open, willing and wanting to tell you all about it. Those are triggers – people add them to encourage you to connect.

Agree to Disagree

What happens when you don’t agree with all that’s been said? Nothing! You don’t have to agree with other people. You can pleasantly decide to disagree. If you feel it’s warranted, explain your position and point of view in a friendly way. It’s normal to be unique. We’re all different. No tip-toeing necessary in the MET Group.

The MET Group is all about referral building

That means people here are trying to get to know a little about you and your business, so they will have more substance when referring your business. If they ask you a question, it’s because they are trying to learn more, NOT necessarily trying to BUY something. This doesn’t mean you won’t pick up new clients. It means that our primary objective is “information only” and if you reply with a sales pitch, it’s going to work against you; members won’t feel comfortable asking you questions. Remember, word-of-mouth is the most powerful form of marketing. Building relationships is the key to creating a network of people referring your business to friends.

**********SEE Growing an Online Garden*********for more info

Goodbye Permission Marketing?

Man shaking hands with woman
Permission marketing is the golden child of the direct marketing world. It’s all about being pre-approved to send your content, getting permission before you share. Having people sign up and sign on to what you’re saying (that’s what those opt-in forms on website are all about).

Social networking groups changed this up a bit. Consider this….When you joined the MET Group, you by-passed permission marketing! You eliminated the time involved in seeking individual approval to share your content with each and every member – and that is powerful online marketing productivity in action!

So, rather than getting pre-approval to share your content with each person, as a part of the team you’re automatically invited to share with all group members. (That’s 150+ business owners in the marketplace you serve! That’s just within the MET Group. Think of the possibilities!)

Social networking is an inbound marketing building block. If you had to wait for those members to join your mailing list, you might be waiting a long time. With groups you can get your message in front of more people (more exposure - more interest - more subscribers - more connections)!

No, we're not saying goodbye to permission marketing -- but this shortcut is something to think about!



(As the organizer of the Metrowest Exchange Team (MET Group) - an online, community-based networking site for local business owners - This post is to help members figure out why and where to start networking online.)

You can't buy these online power tools!

Closeup of a womans eye with symbols and binary code

Over the years, we’ve had lots of handy dandy little tools to make our workflow easier. Think about “Post-its” and how they litter documents that need to be edited, or how they spotlight area on contracts that need to be signed. Or, how about “highlighters” the colorful marking you put all over your business report pages to help you quickly find important content? Could you forget “white out” the stuff that wiped out your typos and gave you a new start? These are the real unsung heroes of the work force. These are the tools that enhanced our daily workflow and helped us get work done…and they still do – yes for some, even white-out!

I bet you’re wondering why I’m talking about these office efficiency tools. Here’s why …there is a NEW tool in town that you might not know about. I’ve never heard anyone refer to this as a tool. I’ve never heard anyone explain this tool that can save you so much time and improve your daily workflow.

The online tool that I use the most often, in fact, I’ll bet you do too, but you don’t see it as a tool. Can you guess?

It’s my eyes! It’s your eyes! You can think of it as scanning, browsing, whatever you like …learning to scan is today’s MUST have online tool that will change the way you view the overwhelming amount of information you come across online each day! Don’t laugh at the simplicity of this suggestion. There are members here in the MET Group who actually read everything they come across. That’s insane! If you want to make online feel less daunting, learn to SCAN!

(As the organizer of the Metrowest Exchange Team (MET Group) - an online, community-based networking site for local business owners - This post is to help members figure out why and where to start networking online.)

A quick look at inbound vs. outbound marketing strategies

We’re right in the midst of a major shift in business practices. Online has proven to be a tool we cannot live without, nor do we want to. There’s lots going on in our world right now and it’s our job as business owners to keep on track with available resources, at least enough to understand and identify which tools can help us grow and prosper in the future.

Technology Concepts 1

Outbound marketing is you, the business owner reaching, often having to pay out something in order to pull in business; be it money, time or resources - it’s the cold calling, it’s the mass catalog mailings, it’s the “going out after” new business.

In contrast, Inbound Marketing is more like setting up a shop that pulls in new business. Rather than you constantly seeking new clients, you’re creating a venue of sorts where new clients are being drawn to you. Instead of you finding new clients; they are finding you. Online is a perfect vehicle for implementing inbound marketing strategies.

Consider how much time and money you would save if people were finding you, through your efforts of creating a content-rich online infotainment?

Thursday, June 4, 2009

Walk All Over Your PowerPoint


Thinking about creating your own online videos? Have you ever wonder how videos are put together? Maybe you seen videos online of a PowerPoint presentation where slides are playing, with the presenter walking out in front of the slides and talking about them, while they continue to unfold in the background.

For video, it’s done with a green screen (film – is done with a blue screen). We really are talking about the colors. Technically, it could be any color that’s contrasting enough for an editor to separate the speaker from the background. The reason GREEN became the standard video color to key (to turn transparent – so another video could play behind it) is that most people don’t have green in their skin color, furthermore, green is also the RGB color channel that hold the most detail, making it the easiest color channel for editors to work with.

Tips about green screening

1. It’s best to have an actual “green screen” but not necessary. You can actually have a wall that’s painted green and get similar results. The most important aspect is making sure it’s as flat a color as possible (an issue solved with lights). When you’re videotaping someone in front of a green screen, you want as few shadows as possible because that footage is heading to your editor where you’ll next need to select those greens in the background. You don’t want dark green, light green; you’re trying to get your color eyedropper to select as many of the green tones as possible. The more it selects the less work you have to do to clean up the stray pixels that are just a slightly different green.

2. I touched upon it above, but perhaps the most important tool when working with green screening is your LIGHTS. You want to do all you can to get a smooth evenly lit surface. Keeping talent away from the background will help reduce shadows. Position your lights for the least amount of shadows. A backlight will help separate the subject from the background, making for easier editing.

3. If you’re serious about green screening – you’ll want to invest in a professional camera. The everyday video cameras often sold in local stores don’t capture the same information from a scene. Especially colors….you really need a camera with 4:2:2 ratios to get a high quality key without a tone of extra work. But that doesn’t mean you can’t use a standard camera. You can, but it makes your light setup even more important.

You probably hear a lot about high definition video (HD) – better picture, bigger size: There’s lots going on today in terms of what’s standard. Fact is, standard definition (SD) video remains the industry standard online. Most professional are already working with HD. Does that mean your podcast or online video should be HD? There’s a yes and no to that question. If you have the ability to shoot in HD, go for it, but give serious consideration to your distribution before you release an HD version only. If your audience is spread far and wide across the country, you’re going to be safer with SD. The reason: Many people are not high tech, do not have high tech computers – though the web can support high definition video and play it just fine, that doesn’t mean your grandmother’s or your mom’s computer will. Just yesterday I was over my mom’s house – her computer is 10 years old. She can play her Susan Boyle videos but just barely. That computer is working like crazy trying to play that file for her. Even today, many people in our high tech area don’t have the proper codex to play these video files. To understand why SD is still the standard, just consider rural areas of the country and the low tech population. If you’re marketing to the entire country with only an HD video, you might be missing half your intended audience.

People don’t want FREE if it comes with a PRICE!

Young woman with dollar sign drawn above head, portrait, digital composition


(As the organizer of the Metrowest Exchange Team (MET Group) - an online, community-based networking site for local business owners - This post is to help members figure out why and where to start networking online.)


In the MET Group, we’re all volunteering our time and ideas. It’s free info sharing of content that we would offer to share with any client who asked. If your friend asks you a question and you give him the answer….how do you look? Pretty good, I’d suspect. Same is true within social networking sites. If you’re sharing answers that help others…it’s a good thing.

Example: Consider the “frequently asked questions” you get asked. Wouldn’t those make excellent blog posts. That’s the information that people want to know about. When you start answering these questions you’re providing “new awareness” for others. This is always helpful! One day, you might find out something you said helped another member… make a smarter decision – get a better deal – ask the right questions – find a new home – fix a broken tool – see a great movie – change their business for the better.

Sharing is win – win – win on the MET Group site!
Remember FREE means FREE

Unless there’s no other choice (and there’s always another choice), try not to attach hidden price tags on what you share. Know the difference between general sharing vs. important consulting that requires a client relationship. Give the free advice, for free.

Nothing is worse than being led to a free eBook, jumping through hoops, only to find – it really isn’t all that free. The first paragraph is free, but if you want to read the whole story it will cost you. Do you hate that too?

Of course, there’s no direct selling on the MET Group site. However, if you’re sharing news about something that you are selling – you can post a blog about it and give members an opportunity to act if they choose, without the fear that you’ll be putting them on the spot to buy if they ask you a question.

If you have questions about anything I post on the site, don’t hesitate to ask me for more info. I share a great deal of free time helping people sort out some of the basic questions.